CONVICTION

Happy Investors 😃 📈 

If you’re waiting for Wall Street to tell you who the next unicorn is, you’re already late. The real signals show up sooner; with usage, repetition, and habit formation. They start as tools people use every day. Some of the most interesting future unicorns are still private and slowly embedding themselves into our daily lives as we speak. 

Below are three private company unicorns that long-term investors should be paying attention to right now…

The Next Unicorn May Be in Your Home

Most investors look for the next big thing in the wrong places.

The biggest winners were discovered on kitchen tables, in backpacks, desks, and in your pockets.

Your home and your day-to-day life is your signal….

Think Amazon, Apple and Facebook (Meta)

None of these felt like trillion-dollar ideas early on.  But they all felt useful, convenient, and practically boring.

The Edge: Everyday Adoption

The best investments enter your life as habits, not headlines.  And habits almost always form at home or at the job.

Before revenue grows…
Before margins expand…
Before cash flows….

People are already using it. Daily. Emotionally. Repeatedly.

That’s not coincidence; it’s the earliest sign of product-market fit.

Even today, some of the most interesting future unicorns are already sitting in millions of homes.

Let’s talk about three of them…

Oura Ring - Health Tracking Without the Friction

Oura Ring didn’t try to replace the smartwatch.

They did something smarter.  They removed friction…

No buzzing 
No screens 
No distractions

Just data collection around what actually drives long-term health:

• Sleep

• Activity

• Readiness

• Stress

• Heart Rate

Oura isn’t winning because of their features.  They’re winning because of behavior change. People actually wear it. Every day. Every night.

But more importantly, people are getting true value from it. And that value is directly linked to someone’s health.

If wearables are the hardware, Oura is becoming the operating system for human health. 

-Recurring subscription revenue 
-Deep personal data
-Mass-market health awareness tailwinds

And they are changing lives doing it!

Kalshi - Turning Opinions Into Markets

Kalshi feels niche at first. But it’s not.

Kalshi lets users trade on real-world outcomes:

• Will rates be cut?

• Will inflation fall?

• Will a policy pass?

Think of Kalshi as financial curiosity, or a type of collective intelligence, turned into engagement.

Humans love predictions
Markets love liquidity
Data loves participation

They may in fact be building a new asset class.

If Robinhood made Wall Street a casino for retail traders, Kalshi makes the future's odds a sportsbook for everyone.

That’s a huge idea hiding behind a simple user experience.

Anthropic - The AI You’re Already Using

Anthropic doesn’t market itself loudly to consumers, and that’s why they’re dangerous (in a good way).

Its AI model, Claude, is embedded across:

• Workflows

• Enterprise tools

• Productivity platforms

Anthropic is focused on trust, safety, and long-term reliability. These are the things enterprises care about most.

This means:

• Sticky contracts

• Deep integrations

• High switching costs

Consumers may not say “I use Claude,” but millions already do use them.

With Claude, usage could be

•  A writing assistant inside a tool you already use

• A backend model powering workflows, analysis, or support

Users say, “This tool helps me think faster.”
They don’t say, “I use Claude”

Invisible adoption is still adoption.  And sometimes, it can be the strongest kind.

The Pattern that Matters

If you look at these companies together, and you’ll see a pattern forming:

• Daily usage

• Habit formation

• Embedded workflows

• Invisible dependence

The next generation of dominant companies don’t necessarily announce themselves loudly. They’ll get into routines and become “normal”.

Then one day, they’ll be everywhere.

There are other known private unicorns, but I wanted to give something more than the obvious.

The Conviction Takeaway

If you want an edge on where to start as a long-term investor, start asking

“What do people rely on without thinking?”

Your home.
Your phone.
Your habits.

That’s how unicorns are born

Buy. Hold. Smile.